Solution

ZS Atlas Intelligence

Drive consumer-centric decisions at the speed and scale business requires. Understand what matters to consumers, how you and your competitors stack up and how to grow in a fraction of the time and cost of traditional insights approaches. ZS Atlas Intelligence extracts actionable insights from unstructured data sources and arms you with guidance to bring successful products to market, design better consumer experiences and build stronger brands.

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Know your consumers better than ever before.

Where other products on the market capture only limited insights or analyze sentiment with no path to action, ZS Atlas Intelligence offers deeper, actionable insights that help you make critical decisions.

ZS Atlas Intelligence acts as a “consultant in a box,” helping you solve problems faster than ever before. It’s unlike anything else on the market because:

We’ve engineered it to speak the language of consumers.
It reveals more unknowns about your product or brand through its automated, bottom-up analytical approach that avoids the bias that can come from human-led, top-down approaches.
It actually helps you make decisions using the decision-making layer on top of its metrics and visualizations.
It’s data-source agnostic and can ingest external or internal information that we tailor to suit your needs.
It’s powered by ZS. You can use it yourself or have our consultants run it for you.

FOOD AND BEVERAGE

$2B-plus M&A transaction size advisory for leading CPG company

A global food manufacturer restructuring its portfolio needed to assess buy-side and sell-side transactions at a faster pace than traditional diligence could deliver. ZS Atlas Intelligence helped the manufacturer prioritize top product consumption occasions and quantify the growth potential for the acquisition target. On the sell side, it defined the brand stretch potential relative to incumbent brands across possible exit categories.

TRAVEL AND TRANSPORTATION

A major airline optimized its digital assets to improve traveler experiences

A major airline aimed to optimize its mobile app and website by reducing friction points across the traveler journey to drive higher engagement, satisfaction, loyalty and NPS. Within a month, ZS Atlas Intelligence prioritized the most critical fixes by quantifying how much they were driving traveler satisfaction and NPS, leading to targeted interventions in the airline’s digital and physical experiences.

FOOD AND BEVERAGE

A major brewer found 15% market share growth opportunities in prioritized demand occasions

While looking for ways to grow its national and regional craft beer brands, a leading beverage company needed to define craft beer demand moments to help position its portfolio. Reducing the time to insights by four times versus market research, ZS Atlas Intelligence quantitatively prioritized the most attractive craft consumption occasions by region based on consumer preferences and competitive brand vulnerability to help the company gain market share.

FOOD AND BEVERAGE

A CPG company optimized its cross-category growth strategy while reducing research costs

A leading food and beverage manufacturer wanted to capitalize on the success of one of its brands. It needed to better understand which categories to expand into next, as well as their revenue potential, based on the brand’s current equity with consumers. ZS used Atlas Intelligence as an end-to-end replacement for traditional market research to perform iterative and agile “where to play” and “how to win” exercises across priority categories.

DURABLES

A global mattress manufacturer prioritized its portfolio renovation opportunities

The manufacturer needed to rapidly and cost-effectively identify market opportunities to inform product development priorities. Limited research budget and tight launch timing made traditional market research impossible. ZS Atlas Intelligence identified its largest portfolio gaps five times faster than typical market research, drilling down to a SKU level to uncover actionable product improvements and SKU rationalization recommendations, as well as innovation pipeline inputs.

APPAREL

A global lingerie brand used consumer insights in a key market to improve sales by 10%

This successful brand wanted to lead new category segments in a target market but did not have a full view of consumer needs. ZS Atlas Intelligence helped it understand product gaps and category white spaces with the greatest potential. ZS Atlas Intelligence product and messaging recommendations led to a 10% improvement in sales at 50% the cost of traditional market research.